💥 Competitive analysis

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Written by ilia • Updated over a week ago • 2 min read

Competitive analysis

Fill-in-the-Blank Prompts:

  • Here is a list of the key products or services offered by my top competitors. [Product 1] by [Company 1], [Product 2] by [Company 2]. Analyze their pricing, features, and marketing strategies to gain insights into their competitive position.
  • Please provide a list of the marketing channels used by my top competitors. Analyze their messaging, targeting, and customer engagement strategies to identify areas for improvement and gain a competitive advantage.
     

Open-Ended Prompts:

  • "Who are my main competitors in the [industry/niche] and how do they compare to [my company/product]?"
  • "What are my competitors' [strengths/weaknesses] and how can I use this information to gain a competitive advantage?"
  • "What kind of [products/services] do my competitors offer and how do they compare to [my company/product]?"
  • "What kind of [pricing strategies] do my competitors use and how do they compare to [my company/product]?"
  • "What kind of [marketing strategies] do my competitors use and how effective are they in [generating leads/attracting customers]?"
  • "What kind of [content] do my competitors publish and how can I create better content to compete with them?"
  • "What kind of [social media presence] do my competitors have and how can I leverage social media to compete with them?"
  • "What kind of [customer service/support] do my competitors provide and how can I improve my own customer service/support to compete with them?"
  • "What kind of [SEO strategies] do my competitors use and how can I improve my own SEO to compete with them?"
  • "What kind of [partnerships/collaborations] do my competitors have and how can I establish similar relationships to gain a competitive advantage?"

Example:

PROMPT: 

Here are the names of my top competitors in e-commerce industry: Amazon, Ebay, and Alibaba. Generate an analysis of their strengths, weaknesses, and market position. Present in the form of a list.

RESULT:

Strengths:
1. Amazon: Highly diversified product base, pioneering use of technology, strong brand recognition and a vast global presence.
2. Ebay: Wide variety of product categories and subcategories, innovative payment and delivery options, and comprehensive customer service.
3. Alibaba: Extensive international reach, strong control over logistics, and robust e-commerce platform.
Weaknesses:
1. Amazon: High customer acquisition costs, limited brick-and-mortar presence, and limited access to certain markets.
2. Ebay: Lower selection of products compared to competitors, limited access to certain markets, and limited ability to customize the shopping experience.
3. Alibaba: Low quality control standards, limited online payments options, and limited customer service.
Market Position:
1. Amazon: Market leader and industry disruptor.
2. Ebay: Established e-commerce platform with a strong presence in certain markets.
3. Alibaba: Strong regional presences in Asia, with a growing presence in other markets.

 

 

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