Writing a sales page
Complete the following fields:
- First prompt: Write a 500 word emotional journal entry from the perspective of [ideal client] who is struggling with [pain points]. He feels [emotions] and wants [desired results].
- Second hint: Rewrite the above, but replace “I” with “you”.
- Tip 3: Use the above to write a [number of words] words sales letter to [ideal customer] who is struggling with [pain points]. He promises that if you keep reading, you’ll see why the REAL reason you couldn’t [desired results] is something called [unique mechanism]. It offers a product called [product name] that has the main benefits:
[Perk 1]
[Perk 2]
[Perk 3]
- Offer this guarantee [include guarantee] and show these credentials [include credentials]
- Prompt Four: Include follow-up instructions such as:
Include the fact that we have helped [number of people] achieve [desired outcome]
Be more emotional in the introduction
Include these testimonials throughout the page [paste testimonials]
Use narration before mentioning the price
Include a headline that mentions these [pain points] and [wishes]
Example:
PROMPT:
Rewrite the above, but replace “me” with “you”.Use the above to write a 1,000-word sales letter for salon owners who are struggling with burnout after working long hours. He promises that if you keep reading, you’ll see why the real reason they haven’t been able to increase profits and build a team is something called “Poverty Pricing.” It offers a product called “Climbing behind the chair” that has the main benefits:Price as a luxury salonAttract premium customersWork 4 hours a weekHe guarantees that if they don’t make $50,000 in their 6 months, you will give them 2 months of free coaching and mentions that the instructor has helped 200 salon owners reach 7 figures while working 4 hours a week.Result (not including testimonials, buttons, bio, or a value stack):Behind-the-Chair Climbing: The 6-Month Accelerator to Building a 7-Figure Salon While Working 4 Hours a Week.
RESULT:
Dear Salon Owner,
Are you feeling burned out after working long hours and not seeing the results you desire? Are you stuck working with clients who have “poverty pricing” and can’t seem to attract premium customers?
We understand how difficult it can be to grow a salon when it’s stuck in a rut. That’s why we created Behind-the-Chair Climbing: The 6-Month Accelerator to Building a 7-Figure Salon While Working 4 Hours a Week.
This program is designed to help you price as a luxury salon, attract premium customers, and work only 4 hours a week. We guarantee that if you don’t make $50,000 in 6 months, we will give you 2 months of free coaching. The instructor has helped over 200 salon owners reach 7 figures while working 4 hours a week.
The best part is that you will be able to achieve success without going into debt or spending a fortune. We have included everything you need to get started, including a step-by-step guide, helpful resources, and strategies for pricing and marketing.
With Behind-the-Chair Climbing, you will be able to create the salon of your dreams and make the kind of money you deserve. You will be able to work fewer hours, make more money, and have the time to do what you love.
So, if you’re ready to take your salon to the next level and make the kind of money you’ve always dreamed of, then Behind-the-Chair Climbing is the program for you. Join us today and start building a 7-figure salon while working only 4 hours a week.
Sincerely,
[Name]